Prebid Summit highlights ongoing debates among programmatic ad platform members

Lumen's study of 603 office workers across three European countries reports that office screens capture significantly more attention than traditional digital out-of-home advertising.

Black Friday search demand in the UK has declined significantly since 2019, suggesting the shopping event's market relevance may be shifting.

Skai now offers Uber ads in eight countries outside the US for eligible brands, though specifics on formats, cost, and tracking remain unclear.

OpenX reports supply-side targeting growth to 37% of ad spend based on transaction data and interviews, with CTV use jumping 500%.