LG and Magnite open smart TV home screen inventory to agentic AI media buying

Google Ads is testing a unified report that combines search queries, ad creatives, and landing pages into a single view.

OpenAI is deploying human account managers to assist advertisers and agencies managing ChatGPT Ads.

Google formalized prediction market advertising rules by adding a dedicated section to its main Ads policy documentation.

Prebid is proposing an auction overhaul that would reverse the current flow of bids, letting ad servers bid into Prebid rather than the reverse, following a federal court order.