VAB survey finds majority of Black creator followers would buy brands featured in their TV shows
Reported by Paid Media News
28
Research
TLDR
VAB's June 2026 survey found 53% of Black creator followers would purchase brands featured in their TV shows, compared to a 55% overall average.
VAB reports that 53% of Black creator followers indicated willingness to buy brands integrated into their creators' TV shows, with Hispanic and Black respondents following creators at higher rates (71% and 64% respectively) than the overall population average of 55%. The research was based on June 2026 survey data, though the sample size for Black respondents was notably small at 122.
Topics:Social Media Marketing
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