Nearly 16% of Best Buy ad-driven sales leak to competitor retailers, Circana research shows
Reported by Paid Media News
35
NewsSpeculation
TLDR
Circana research claims Best Buy's ads achieve 79% ROAS but that 16% of ad-driven sales go to rival retailers.
Circana reports that Best Buy ads generate a 79% return on ad spend relative to other media channels, measured against Best Buy's US sales alone—though the study provides no details on sample size, time period, or ad spend levels. The same research indicates that approximately 16% of sales attributed to Best Buy's ads actually landed at competitor retailers, raising questions about attribution and channel leakage in retail advertising.
Topics:Paid Search & Advertising
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