Paid Media News by Eric Mandell

IAB Australia updates audio glossary with revised play-count thresholds for 2026

Reported by Paid Media News
25
News

TLDR

IAB Australia's updated 2026 audio glossary sets different play-count thresholds depending on format—one second for standard plays, 60 seconds for active streams, and two seconds for audible ad impressions.

IAB Australia revised its audio advertising glossary for 2026, establishing varied play-counting metrics across formats: a play counts after one second of listening for standard formats, 60 seconds for active streams, and two seconds for audible ad impressions. The update creates mixed measurement thresholds that Australian audio buyers will need to navigate, though the glossary omitted some format definitions in the final version.

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