Paid Media News by Eric Mandell

Consumer goods and beauty brands boost advertising spending as tech companies reduce budgets

Reported by Paid Media News
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News

TLDR

WARC reports CPG and beauty brands are increasing ad spend while major tech companies are cutting back, creating divergent market conditions.

According to WARC, consumer goods and beauty brands are stepping up advertising intensity while technology firms are reducing budgets, reflecting what the research firm describes as a "two-speed marketplace" with divergent spending patterns across sectors.

Topics:Paid Search & Advertising
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