VIOOH adds 460 Adams Outdoor digital billboards to its programmatic roadside inventory
TLDR
VIOOH is adding 460 digital roadside billboards from Adams Outdoor to its programmatic marketplace, with the screens spanning 14 states.
The 460 digital billboards from Adams Outdoor, located on roadsides in 14 states, will be sold programmatically through VIOOH, which claims 4.9 billion monthly impressions across the network, or about 10.7 million per screen, for buyers from Charlotte to Pittsburgh. PPC Land reports that the figure works out to 4.5 times the impression rate of OUTFRONT.
How we got here
- Oct 22Madhive gains AdImpact data covering 54,000 local CTV advertisers before midterms
Madhive integrated AdImpact data on local CTV spending across 54,000 advertisers to help local TV buyers and sellers navigate midterm ad competition.
- Oct 15OpenX data shows supply-side targeting surged to 37% of ad spend, up from 11% in 2023
OpenX reports supply-side targeting growth to 37% of ad spend based on transaction data and interviews, with CTV use jumping 500%.
- Oct 15Out-of-home advertising turns profitable for 89% of brands, according to Keen data
Keen's data shows 89% of brands report positive ROI from out-of-home advertising, with adoption varying sharply by company size.
- Oct 15AdXact DSP Gains Programmatic Access to VIOOH's Outdoor Screens
AdXact DSP and VIOOH announced a live integration enabling programmatic access to outdoor advertising screens across the US, EMEA, Latin America, and airports.