Paid Media News by Eric Mandell

Madhive gains AdImpact data covering 54,000 local CTV advertisers before midterms

By Paid Media NewsReported by Paid Media News
28
News

TLDR

Madhive integrated AdImpact data on local CTV spending across 54,000 advertisers to help local TV buyers and sellers navigate midterm ad competition.

Madhive has integrated AdImpact data covering 54,000 local CTV (connected TV) advertisers, 41,000 zip codes, and 210 markets into its platform for local TV sales and buying teams. The data arrives ahead of the midterm election cycle, when political spending typically competes for local inventory with commercial advertisers.

Topics:Paid Search & AdvertisingTools & Platforms
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