Paid Media News by Eric Mandell

Netflix Plans Genre and Mood Short-Video Feeds for Its Phone App, With Global Vertical Video Ads Also Slated for 2027

By Paid Media NewsReported by Paid Media News
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TLDR

Netflix plans genre- and mood-based short-video feeds in its phone app in 2027, the same year it intends to take vertical video ads global.

PPC Land reports that Netflix plans to roll out genre and mood short-video feeds in its phone app in 2027, when it also plans to take vertical video ads global. The feeds will come with player controls for iPhone Duo owners that respond to book, tent and tabletop poses.

How we got here

  1. Oct 26
    TikTok's Top View and Pulse Premiere offer premium placement during peak viewing events

    TikTok's Top View and Pulse Premiere ad options provide premium placement during peak viewing events.

  2. Oct 26
    Instagram Begins Limited US Test of Long-Form Video Formats for Creators

    Instagram is testing a limited set of new Features in the US, including long-form video formats that give creators more ways to engage their audiences.

Topics:Paid Search & AdvertisingSocial Media Marketing
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