Lumen study finds office screens earn 3.4x more attention than comparable digital out-of-home media
Reported by Paid Media News
15
Research
TLDR
Lumen's study of 603 office workers across three European countries reports that office screens capture significantly more attention than traditional digital out-of-home advertising.
Lumen conducted a study of 603 office workers in the UK, France, and Germany comparing the attention-capturing effectiveness of office screens versus comparable digital out-of-home (DOOH) media and transport screens, finding office screens earned 3.4x the attention of DOOH and 8.3x that of transport screens, with a 44% recall lift reported.
Topics:Paid Search & Advertising
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