TikTok Adds Curated Brand and Category Keyword Packs to Search Ads
TLDR
TikTok is adding curated brand and category keyword packs to Search Ads and highlighting two impression share metrics.
What this TikTok launch means for your accounts
- Status
- Available
- Platform
- TikTok
- Affects
- Search Ads keyword packs, impression share metrics
- Who
- TikTok Search Ads advertisers
- Effective
- Not specified in the source
- Action needed
- Not specified in the source
Search Engine Journal reports that TikTok is highlighting two impression share metrics for its Search Ads and adding curated keyword packs. The article is brief and does not detail how the packs or metrics work beyond their introduction.
How we got here: earlier TikTok coverage
- Nov 2TikTok Shop Gives US Sellers Nine Compass Analytics Tools, From Order Tracing to Churn
TikTok Shop has given US local sellers nine Compass analytics tools, including Order Analysis, which traces GMV to SKUs, creators and content types, though TikTok says the tools replace no settlement record.
- Nov 2TikTok Shop Adds Pixel-Tracked Website Orders to Its LIVE Sales Totals
TikTok Shop's new LIVE metric adds pixel-tracked direct-to-consumer website orders to in-room sales for A1, A2 and allowlisted US brands, with totals provisional for two weeks and possible double counting when pixels are shared.
- Oct 26TikTok's Top View and Pulse Premiere offer premium placement during peak viewing events
TikTok's Top View and Pulse Premiere ad options provide premium placement during peak viewing events.
- Aug 25TikTok Expands Public Placement Opportunities for Advertisers Across Out-of-Phone Channels
TikTok is extending its Out of Phone ad program to place creator content on billboards, in-store displays, and cinema screens.