Eric Mandell — Paid Media News

TikTok Expands Public Placement Opportunities for Advertisers Across Out-of-Phone Channels

Reported by Eric Mandell
35
News

TLDR

TikTok is extending its Out of Phone ad program to place creator content on billboards, in-store displays, and cinema screens.

Social Media Today reports that TikTok is rolling out expanded Out of Phone promotion opportunities, bringing in-app content to offline channels including billboards, in-store displays, cinema promos, and additional public venues. The expansion broadens how advertisers and creators can leverage TikTok content beyond the platform's core mobile app.

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