Eric Mandell — Paid Media News

How Major Food Brands Like PepsiCo Are Using TikTok Shop to Drive Sales and Shape New Products

Reported by Eric Mandell
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News

TLDR

PepsiCo and other major food companies are leveraging TikTok Shop's e-commerce capabilities to boost sales and gather product innovation insights.

Social Media Today reports that major food brands including PepsiCo are using TikTok Shop as both a sales channel and a testing ground for new product development. The platform's e-commerce feature is enabling these companies to drive revenue while simultaneously gathering consumer feedback that informs innovation strategy, according to the platform's head of food.

Topics:Social Media Marketing
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