Eric Mandell — Paid Media News

TikTok Explores In-Stream Payment Options Ahead of Potential US Rollout

Reported by Eric Mandell
32
NewsSpeculation

TLDR

TikTok is reportedly exploring in-stream payment capabilities similar to those already live on its Chinese counterpart Douyin.

Social Media Today reports on Bloomberg's claim that TikTok may bring in-stream payment options to its US platform, mirroring a feature already available through Douyin Pay on the China-based app. The development could reshape how brands and creators monetize directly within the platform, though details remain limited at this stage.

Topics:Social Media MarketingTools & Platforms
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