T-Mobile's Q3 Ad Spend Rises 5.5% to $956 Million as Net Income Climbs 27%
TLDR
T-Mobile reported third-quarter ad spend of $956 million, up 5.5%, while net income rose 27% and its 2025 ad-tech acquisitions, Vistar and Blis, show no separate revenue line.
T-Mobile's ad spend grew 5.5% to $956 million in the third quarter, and net income rose 27%, according to PPC Land. The carrier's 2025 purchases of Vistar and Blis, which cost $801 million, do not appear as a revenue line in the results. The piece asks what these figures say about carrier data and AI shopping agents.
How we got here
- Oct 28Up to $978.7 Million in US Ad Spend Goes to AI-Generated Low-Quality Content, Video Bureau Estimates
PPC Land reports that bad bots took 40% of 2025 web traffic and US consumers lost $2.1 billion to social media scams, and it questions which of the 12 figures in its coverage hold up.
- Oct 25Spotify's ad revenue grew 9% in latest quarter as automated buying added €91m while direct sales fell €53m
Spotify's overall ad revenue grew 9%, driven by automated ad channels adding €91m in growth while direct sales declined by €53m.
- Oct 21Netflix expands Trade Desk integration with 4 million data segments and new conversion tracking
Netflix added 4 million data segments and a pixel for Trade Desk buyers, plus 20+ conversion events to its conversions API.
- Oct 19Trade Desk reports 41% ROAS boost using retail data across regions
Trade Desk claims retail data integration delivers significantly higher ROAS across APAC and EMEA, though the exact methodology and sample size remain unclear.