Spotify's ad revenue grew 9% in latest quarter as automated buying added €91m while direct sales fell €53m
TLDR
Spotify's overall ad revenue grew 9%, driven by automated ad channels adding €91m in growth while direct sales declined by €53m.
Spotify's advertising revenue increased 9% in its latest quarter, with automated ad buying channels contributing €91m in growth while direct sales fell €53m, according to the outlet's reporting.
