Paid Media News by Eric Mandell

Spotify's ad revenue grew 9% in latest quarter as automated buying added €91m while direct sales fell €53m

By Paid Media NewsReported by Paid Media News
35
News

TLDR

Spotify's overall ad revenue grew 9%, driven by automated ad channels adding €91m in growth while direct sales declined by €53m.

Spotify's advertising revenue increased 9% in its latest quarter, with automated ad buying channels contributing €91m in growth while direct sales fell €53m, according to the outlet's reporting.

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