Paid Media News by Eric Mandell

Warner Bros. Launches 'Open to Fun' Campaign Across Amazon's Ad Properties

By Paid Media NewsReported by Paid Media News
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TLDR

Warner Bros. is running its 'Open to Fun' campaign for 'Cat in the Hat' across Amazon's ad ecosystem, using a mobile minigame, an Alexa integration, and placements on Twitch, Prime Video and IMDb.

Marketing Dive reports that the 'Open to Fun' campaign for 'Cat in the Hat' includes a mobile minigame, an Alexa integration, and placements across Twitch, Prime Video and IMDb. The campaign spans several Amazon properties rather than a single channel.

How we got here

  1. Oct 9
    Xbox Pursues TV-Style Ad Model; Meta Tests Link Toll System

    Xbox is exploring TV-style advertising, and Meta is testing a monetization model tied to link sharing.

Topics:Paid Search & AdvertisingSocial Media Marketing
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