Supermetrics Launches Connector That Lets Claude Build Ad Campaigns on Six Platforms
TLDR
Supermetrics has added a connector that lets Claude build ad campaigns on six advertising platforms, with campaigns created paused by default.
Supermetrics' connector lets Claude draft ad campaigns across six advertising platforms, and the campaigns are paused by default so nothing spends until someone activates them. More than 6,000 customers have used the connector since February, with active users up 250% a month on average.
How we got here: earlier coverage
- Oct 31X Makes Lead Generation Ads Available to All Advertisers, Including Self-Serve Accounts
X is opening lead generation ads to small and self-serve advertisers, with native forms, a Leads objective and CRM export, and says it cut micro1's lead cost by 75%.
- Oct 28Campaign reporting accounts for almost a third of AI agent queries on Adform's MCP server
Adform says campaign reporting makes up almost a third of queries from AI agents using its MCP server, and early users rate the tool 9.5 out of 10.
- Oct 28Meta Says Its Andromeda Ad System Lifted Facebook Conversions 2.4%
Meta says its Andromeda ad system has lifted Facebook conversions by 2.4% since 2025, and that every eligible ad on Facebook and Instagram is now scored at over 1 billion a second per GPU server, 100 times the 2024 rate.
- Oct 22Meta Ads Manager Adds Product-Level Metrics for Catalog Campaigns
Meta introduced seven product-level metrics (spend, clicks, views, attributed orders per product) to its Ads Manager for catalog campaigns.