Campaign reporting accounts for almost a third of AI agent queries on Adform's MCP server
TLDR
Adform says campaign reporting makes up almost a third of queries from AI agents using its MCP server, and early users rate the tool 9.5 out of 10.
Adform says campaign reporting accounts for almost a third of AI agent queries to its MCP server, and early users have scored it 9.5 out of 10. Publicis Norway is one of those users and says the server cuts the time its team spends preparing Excel reports, as PPC Land reports.
How we got here
- Oct 21Reddit links 80% optimization scores to 19.6% lower CPA for advertisers
Reddit expanded its campaign budget optimization tool to five objectives and claims advertisers using high optimization scores see 19.6% lower CPAs.
- Oct 19StackAdapt survey finds 42% of marketers waste over one-fifth of programmatic budget due to measurement silos
StackAdapt's survey reveals measurement fragmentation costs programmatic advertisers significantly, with only 7% running fully unified measurement systems.
- Sep 28CallRail Integrates Conversion Tracking with ChatGPT Ads for SMBs and Agencies
CallRail has integrated conversion tracking with ChatGPT Ads, allowing businesses to measure calls, texts, and form submissions tied to those campaigns.