Smartly's Intelligence Pro Adds Headroom, a Tool That Flags Diminishing Ad Spend Returns
TLDR
Smartly's Intelligence Pro includes Headroom, a tool that flags where extra ad spend may stop paying off, and Hearst Newspapers has tested it with INCRMNTAL data.
Smartly's Intelligence Pro includes Headroom, a tool that flags where additional ad spend may stop producing returns, and Hearst Newspapers has tested it using INCRMNTAL data, as reported by PPC Land. Smartly is one of four tools offered to eligible clients, but pricing, eligibility details, and accuracy for Headroom have not been published.
How we got here: earlier coverage
- Oct 31X Makes Lead Generation Ads Available to All Advertisers, Including Self-Serve Accounts
X is opening lead generation ads to small and self-serve advertisers, with native forms, a Leads objective and CRM export, and says it cut micro1's lead cost by 75%.
- Oct 28Campaign reporting accounts for almost a third of AI agent queries on Adform's MCP server
Adform says campaign reporting makes up almost a third of queries from AI agents using its MCP server, and early users rate the tool 9.5 out of 10.
- Oct 25AudioGo ties audio ads to store visits using InMarket's consumer location data
AudioGo has integrated InMarket's location data to let brands measure store visits and return on ad spend from audio campaigns.
- Oct 22Madhive gains AdImpact data covering 54,000 local CTV advertisers before midterms
Madhive integrated AdImpact data on local CTV spending across 54,000 advertisers to help local TV buyers and sellers navigate midterm ad competition.