FOX Reports 47% Ad Revenue Increase to $2.08 Billion
TLDR
FOX's ad revenue rose 47% to $2.08 billion, driven by World Cup and midterm political advertising, with Tubi revenue up 35%.
PPC Land reports that FOX's ad revenue climbed 47% to $2.08 billion, with political ads passing $350 million for the cycle, $250 million of that at local FOX stations. Streaming service Tubi's revenue rose 35% over the same period, and the piece questions what remains for TV ad prices after the midterm vote.
How we got here: earlier coverage
- Oct 26Streaming Ads Convert at 3.49% vs. 0.69% for Linear TV, iSpot Data Shows
iSpot data across 30 brands shows streaming TV ads converted at 3.49% against 0.69% on linear, while streaming takes 48.7% of US TV ad spend on 21.9% of impressions.
- Oct 26YouTube reaches record 15.8% of US TV share as $12bn in political ad spending drives up CTV prices
YouTube's record 15.8% share of US TV time and $12bn in midterm political ad spending are pushing up connected TV costs, displacing regional brands from local broadcast.
- Oct 26Midterm election ad spending drives up TV and streaming costs for regional advertisers in Q4
Political spending for midterm elections has inflated TV and streaming ad costs, forcing regional advertisers in battleground states to cut budgets, shift channels, or pay more during peak holiday sales season.
- Oct 22Madhive gains AdImpact data covering 54,000 local CTV advertisers before midterms
Madhive integrated AdImpact data on local CTV spending across 54,000 advertisers to help local TV buyers and sellers navigate midterm ad competition.