Roblox Creators Pay More for Reach as Two Almost-Entirely AI-Built Games Reach the Top 20
TLDR
Two games built almost entirely with AI reached Roblox's top 20 as asset uploads tripled, and more creators are paying for traffic.
PPC Land reports that two games built almost entirely with AI reached the top 20 while asset uploads tripled on the platform. More creators are also paying for reach, which raises the question of who gets discovered as building a game becomes easier.
How we got here: earlier coverage
- Oct 30Amazon Is Building New AI Features Into Its Advertising Business
Amazon is building new AI features into its ads business, while shoppers still make the purchases themselves for now.
- Oct 28ADEX Finds Bots Posing as Humans in 64% of AI-Linked Ad Fraud Schemes in 2026
ADEX reports that AI was involved in 52% of the ad fraud schemes it flagged in 2026, with bots posing as humans appearing in 64% of those AI-linked schemes.
- Oct 27Resemble AI Study Finds Nearly No Flagged Meta Ad Files Disclosed AI Use
A Resemble AI analysis of 509 brands found AI-generated media in one of every 11 Facebook and Instagram ad files, but only 2 of 3,379 flagged files disclosed AI use.