Delivery app downloads fell 21% in the US and Canada, Sensor Tower data shows
TLDR
Sensor Tower data shows delivery app downloads dropped 21% in the US and Canada, and DoorDash would hold 66% of installs across the four main apps once it owns Instacart, with paid sources driving 26% of installs.
Delivery app downloads fell 21% in the US and Canada, according to Sensor Tower, as first reported by PPC Land. The data also projects that DoorDash would hold 66% of installs across the four main apps once it owns Instacart, and that paid sources drove 26% of those installs. The piece raises whether that greater scale could lower the cost of acquiring new users.
How we got here: earlier coverage
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