Paid Media News by Eric Mandell

Amazon Is Building New AI Features Into Its Advertising Business

By Paid Media NewsReported by Paid Media News
45
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TLDR

Amazon is building new AI features into its ads business, while shoppers still make the purchases themselves for now.

AdExchanger notes that Amazon is building new AI features into its ads business. It adds that humans are still the ones making the purchases, for now.

How we got here

  1. Oct 29
    Amazon's Ad Revenue Growth Slows to 11% After Prime Day Moves to June

    Amazon's advertising revenue growth slowed to 11% after Prime Day moved to June, with advertisers spending $19.64bn and Q4 guidance set at high-teens ad growth.

  2. Oct 29
    Amazon's DSP agent controls reach only some US advertisers during closed beta

    Amazon's agent-branded ad platform controls are in closed beta and reach only some US advertisers, and agencies buying Amazon media say they cannot map the rebrand.

Topics:Paid Search & Advertising
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