US Rideshare App Downloads Drop 20% as Paid Ads Grow to 24% of Installs
TLDR
Sensor Tower data shows paid ads drove 24% of US app installs in 2026 so far, up from 15%, while rideshare app downloads fell 20% in the US.
Sensor Tower data, as first reported by PPC Land, shows paid ads accounted for 24% of US installs in 2026 to date, up from 15%, with Lyft at 37%. Ad spend rose 8% over the same period, while rideshare app downloads in the US fell 20%.
How we got here: earlier coverage
- Oct 31Delivery app downloads fell 21% in the US and Canada, Sensor Tower data shows
Sensor Tower data shows delivery app downloads dropped 21% in the US and Canada, and DoorDash would hold 66% of installs across the four main apps once it owns Instacart, with paid sources driving 26% of installs.
- Oct 29YouTube Ad Sales Grow $152M in Q2 as Music and Premium Reach 150M Subscribers
YouTube's ad sales rose $152 million quarter over quarter, with overall ad revenue up 9% to $11.2 billion, its slowest growth of 2026 so far.
- Oct 18Uber launches private marketplace for ride and Eats audience targeting on display, native, and video
Uber has partnered with TripleLift to sell first-party audience data to programmatic buyers across display, native, and video inventory outside of Uber's own apps.
- Oct 14Social commerce conversion rates fall to 25% from 30%, DoubleVerify survey finds
DoubleVerify survey data shows social commerce conversions dropped to 25% from 30%, even as influencer marketing effectiveness and reach concerns declined among marketers.