Paid Media News by Eric Mandell

Uber launches private marketplace for ride and Eats audience targeting on display, native, and video

Reported by Paid Media News
35
News

TLDR

Uber has partnered with TripleLift to sell first-party audience data to programmatic buyers across display, native, and video inventory outside of Uber's own apps.

Uber has partnered with TripleLift to make ride and Eats user signals available to display, native, and video advertisers through private marketplace deals. Key details such as CTV availability, pricing models, and measurement methodology remain unspecified in the announcement.

Topics:Paid Search & Advertising
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