Paid Media News by Eric Mandell

Google Ads Data Manager will no longer require SHA-256 hashing for customer data uploads

Reported by Paid Media News
45
News

TLDR

Google Ads is replacing SHA-256 hashing with encryption for customer data uploads in the Data Manager starting November 16.

Google Ads Data Manager will stop requiring SHA-256 hashing for customer data submitted through Customer Match and enhanced conversions, switching to encryption instead. The November 16 change affects how advertisers upload and manage customer lists. PPC Land notes the shift but does not clarify how existing hashed files will be handled going forward.

Topics:Paid Search & Advertising
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