Magnite survey finds Gulf streamers open to eight minutes of ads per hour
TLDR
A Magnite study of 1,184 streamers in Saudi Arabia, the UAE and Qatar found they are open to about 8 minutes of ads per hour, and 83% of CTV users regularly watch with others.
Magnite's research surveyed 1,184 streamers in Saudi Arabia, the UAE and Qatar, finding they are open to about 8 minutes of ads per hour. The study also found that 83% of CTV users regularly watch with others, as reported by PPC Land.
How we got here: earlier coverage
- Oct 27Survey of 905 South Korean Streamers Finds Shared Viewing Is Common and Pause Ad Uptake Trails Hong Kong
A survey of 905 South Korean streamers found 69% of CTV users often watch with others, and pause ads trail Hong Kong, 31% to 47%.
- Oct 26Streaming Ads Convert at 3.49% vs. 0.69% for Linear TV, iSpot Data Shows
iSpot data across 30 brands shows streaming TV ads converted at 3.49% against 0.69% on linear, while streaming takes 48.7% of US TV ad spend on 21.9% of impressions.
- Oct 21Streaming TV gains 6.2 percentage points of US ad exposure in a year
Streaming TV's share of US ad exposure grew 6.2 points year-over-year, with broadcast at 43.2%, cable at 34.5%, and YouTube commanding 44.4% of streaming ad time.
- Oct 21YouTube and Tubi dominate streamers' ad exposure time, according to new Comscore data
Comscore's new Score Report shows YouTube and Tubi lead streamers in share of audiences' ad exposure time.