Google Search Ad Visits Earned Far More Per Visit Than ChatGPT Ads in U.S. Traffic
TLDR
Data shows ChatGPT ad visits brought advertisers a fraction of paid search's revenue per visit in U.S. traffic, and most advertisers saw no sales from them.
Search Engine Journal reports that ChatGPT ad visits generated only a fraction of the revenue per visit that Google Search ads did in U.S. traffic. Most advertisers in the data saw no sales from the ChatGPT visits.
How we got here: earlier coverage
On September 8, ChatGPT Ads still lacked industry benchmarks and audience data six months after launch. On September 29, Similarweb panel data showed ChatGPT ad click-through rates topped 1% in four markets but underperformed in the U.S. Then, on October 21, the platform had grown to 60,000 advertisers but was tracking well below its projected $2.4 billion 2026 revenue target. Now, data shows ChatGPT ad visits brought advertisers a fraction of paid search's revenue per visit in U.S. traffic, and most advertisers saw no sales from them.
Summary of earlier coverage
- Sep 29ChatGPT Ad CTR Topped 1% in Four Markets, but Fell Short in the U.S.
Similarweb panel data shows ChatGPT ad click-through rates topped 1% in four markets but underperformed in the U.S.