Eric Mandell — Paid Media News

Google Ads Expands Performance Max Reporting to Cover All Networks, May Show Metric Spikes

Reported by Eric Mandell
45
News

TLDR

Google expanded Performance Max product-level reporting in June to include all networks, which may cause a one-time jump in impressions and clicks metrics.

SERoundtable reports that Google updated its Performance Max product reporting to pull data from all campaign networks rather than a limited subset, effective June 15, 2026. The change covers Performance Max, video, app, and Demand Gen campaigns tied to Google Merchant Center, and may trigger a one-time spike in impressions, clicks, and other metrics—a measurement expansion, not an actual performance improvement, as one industry observer noted on LinkedIn.

Topics:Paid Search & AdvertisingTools & Platforms
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