Eric Mandell — Paid Media News

Google Updates Branded Searches Conversion Measurement, Removes Performance Max Support

Reported by Eric Mandell
45
News

TLDR

Google has updated its Branded Searches conversion metric to use a 7-day attribution window by default and now limits eligibility to YouTube and Demand Gen campaigns, removing Performance Max from the supported list.

Search Engine Land reports that Google has clarified measurement rules for Branded Searches, a conversion type that tracks when users search for an advertiser's brand after seeing ads. The key shifts include narrowing the default attribution window from 30 days to 7 days, restricting campaign eligibility to YouTube and Demand Gen while dropping Performance Max support, and formalizing Branded Searches under the Consideration goal for reporting rather than bidding optimization.

Topics:Paid Search & Advertising
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