Paid Media News by Eric Mandell

Google's Ads Decoded podcast covers using current consumer search data in marketing decisions

By Paid Media NewsReported by Paid Media News
32
NewsEvergreen

TLDR

Google's Ads Decoded podcast promotes episodes on using the latest consumer search data to guide marketing decisions.

The Google Ads & Commerce Blog promotes its Ads Decoded podcast, which covers how marketers can make better decisions using the latest data on how consumers search. The post contains no new platform feature, policy change, or data findings.

How we got here

  1. Oct 21
    Google introduces new bidding and budgeting tools for holiday ad campaigns

    Google released new bidding and budgeting tools designed to help advertisers optimize paid campaigns during the holiday shopping season.

  2. Oct 1
    Google Shows How to Adapt Social Assets for YouTube Ad Campaigns

    Google's Ads Decoded series explains how to adapt existing social media creative for YouTube ad campaigns.

  3. Sep 24
    Google Adds Affiliate Location Extensions and One-Click Ads to Drive Demand Gen Conversions

    Google rolled out affiliate location extensions in Maps and one-click ads on YouTube Shorts to streamline demand gen conversions.

  4. Sep 16
    Google Shares Holiday Season Sales Strategies for Advertisers

    Google's Ads Decoded podcast offers holiday season sales strategies for advertisers.

Was this useful?
Share

Related articles

45
News

Volasim remains on IAB Europe's TCF vendor list, which drives consent banners, even though the vendor Discover-Tech was removed on October 8 and a review is open.

Paid Search & Advertising
35
News

Magnite's SpringServe platform publishers can now use Comscore audience targeting for CTV ads without viewer IDs, with Future Today among the first sellers.

Paid Search & AdvertisingTools & Platforms
42
News

Triton Digital says an AI buyer working for Otrium booked Talpa Media audio with no manual step between the brief and the ad server.

Paid Search & AdvertisingTools & Platforms
45
Research

AppsFlyer's analysis of 57 mobile media sources found ad spend rose on nine of the top 10, and it now measures quality by quarter-over-quarter spend change rather than retention.

Paid Search & AdvertisingTools & Platforms