Eric Mandell — Paid Media News

Google Ads Now Lets You Track Brand Searches as Conversions

Reported by Eric Mandell
35
Product announcement

TLDR

Google Ads now allows advertisers to track searches for their brand name as a conversion type.

Google has rolled out a branded searches conversion type in Google Ads, enabling advertisers to measure when users search for their brand following exposure to ads on Google and YouTube. SEOFOMO News reports on the feature, which expands the platform's conversion tracking options for marketers seeking to understand downstream search behavior from their paid campaigns.

Topics:Paid Search & AdvertisingTools & Platforms
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