Google Ads search terms report now shows match type, landing page, headline, and description sources for AI Max campaigns

NBCUniversal is reportedly acquiring FreeWheel, the ad server used by rival publishers, drawing questions about potential conflicts of interest.

Google is now automatically feeding up to 10 videos crawled from social platforms, landing pages, and linked YouTube channels into Performance Max asset groups without requiring opt-in.

Google now allows Shopping and PMax advertisers to set ROAS target tolerance bands of 5–30%, letting performance metrics drift further from the target before triggering optimization adjustments.

Spotify's overall ad revenue grew 9%, driven by automated ad channels adding €91m in growth while direct sales declined by €53m.