Amazon Ads Revenue Climbs 12% to Nearly $20 Billion in Q3 Earnings
TLDR
Amazon reported Q3 revenue of $201.9 billion, and its advertising business generated almost $20 billion in the quarter, up 12% year over year.
Amazon posted Q3 revenue of $201.9 billion on Oct. 29, up 12% year over year, with its advertising business generating almost $20 billion in the period, also up 12%. Sequential revenue slipped from $19.81 billion in Q2 to $19.64 billion in Q3, a decline of about 0.9%, though Prime Day falling in Q2 this year complicates that comparison, as Digiday reports.
How we got here
- Oct 30Amazon Is Building New AI Features Into Its Advertising Business
Amazon is building new AI features into its ads business, while shoppers still make the purchases themselves for now.
- Oct 29Amazon's DSP agent controls reach only some US advertisers during closed beta
Amazon's agent-branded ad platform controls are in closed beta and reach only some US advertisers, and agencies buying Amazon media say they cannot map the rebrand.
- Oct 28ADEX Finds Bots Posing as Humans in 64% of AI-Linked Ad Fraud Schemes in 2026
ADEX reports that AI was involved in 52% of the ad fraud schemes it flagged in 2026, with bots posing as humans appearing in 64% of those AI-linked schemes.