YouTube shipped a new Demand Gen update in October 2026 focused on measurement and ROI tracking capabilities.

Research from Premion and Advertiser Perceptions finds 73% of advertisers plan to increase spending on live sports streaming and connected TV.

Google significantly updated its Data Strength Best Practices guide to emphasize first-party data, Data Manager use, AI campaigns, and performance metrics.

Meta released updated guidance on ad placement control options as it continues automating its ad display systems.

Goodway Group and other agencies are adopting synthetic audience data to test media plans before real-world activation.

Marketers facing difficulty measuring influencer campaign ROI are responding by increasing spend on influencer content amplification as a measurement workaround.

VAB's June 2026 survey found 53% of Black creator followers would purchase brands featured in their TV shows, compared to a 55% overall average.

Keen's data shows 89% of brands report positive ROI from out-of-home advertising, with adoption varying sharply by company size.

Google Ads clarified its sexual content policies with additional examples to help advertisers comply.

Magnite and LG Ad Solutions are offering LG smart TV home screen ad inventory through agentic AI media-buying platforms.

Google formalized prediction market advertising rules by adding a dedicated section to its main Ads policy documentation.

X consolidated its premium subscription offerings into unified pricing tiers with five price points including a free tier.

Snapchat published a holiday marketing guide for 2026 offering marketers statistics and tactics for reaching gift-givers during the shopping season.

Meta is retiring its separate access verification process for third-party developers and consolidating review under Business Verification and App Review.

AdExchanger reports on tensions and debates at the Prebid Summit in New York, building on last year's controversy involving The Trade Desk and programmatic Transaction ID handling.

Triton's TAP platform now includes Datonics third-party audience segments for demographic, automotive, and CPG targeting in 12 countries.

AdXact DSP and VIOOH announced a live integration enabling programmatic access to outdoor advertising screens across the US, EMEA, Latin America, and airports.

E.l.f. Cosmetics is launching a metaverse activation on Korea-based Zepeto following prior success on Roblox and Twitch.

WARC reports CPG and beauty brands are increasing ad spend while major tech companies are cutting back, creating divergent market conditions.

OpenAI is deploying human account managers to assist advertisers and agencies managing ChatGPT Ads.

Reddit announced measures to provide election resources and limit misinformation spread on its platform.

Meta coordinated with police to remove 3.7 million scam accounts across Facebook and Instagram in West Africa, resulting in 28 arrests and freeing 117 trafficking victims.

X rebuilt its third-party developer showcase to highlight official partners and agentic use cases.

Xbox is exploring TV-style advertising, and Meta is testing a monetization model tied to link sharing.