Eric Mandell — Paid Media News

Xbox Pursues TV-Style Ad Model; Meta Tests Link Toll System

Reported by Eric Mandell
25
News

TLDR

Xbox is exploring TV-style advertising, and Meta is testing a monetization model tied to link sharing.

AdExchanger reports that Xbox is moving toward a TV-advertising model, while Meta is testing a new monetization approach centered on links. Both developments reflect broader shifts in how gaming and social platforms are approaching revenue generation and content distribution.

Topics:Paid Search & Advertising
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