TLDR
Snapchat has rolled out its Unified Attribution tool to all advertisers to improve ad performance visibility and campaign insights.
Snapchat expanded access to its Unified Attribution feature across all advertisers, enabling marketers to gain clearer visibility into ad performance metrics and obtain broader perspective on campaign results.
Google Ads is updating its business name policy to permit certain advertisers to use a business name that differs from their destination domain, subject to specific restrictions.
Microsoft Advertising made its optimization experiments feature generally available across Search, Shopping, Audience, and Performance Max campaigns.
Google Ads updated its destination policy to clarify that campaigns must have at least one asset group configured to avoid invalid final URL errors.
LiveRamp is integrating its RampID first-party audience data with ChatGPT Ads to give advertisers enhanced targeting and bidding capabilities.