Eric Mandell — Paid Media News

Snapchat launches Harry Potter-themed Lenses, wallpapers, and AR activations

Reported by Eric Mandell
15
Product announcement

TLDR

Snapchat rolled out Harry Potter-themed Lenses, wallpapers, icons, and Snap Mirrors ahead of an HBO series launch.

Social Media Today reports that Snapchat has introduced a set of Harry Potter-branded AR features, including Lenses, wallpapers, icons, and Snap Mirrors, timed to align with a new HBO series premiering later in the year.

Topics:Social Media MarketingTools & Platforms
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