TLDR
Reddit added a 15-second video views ad goal to complement its existing 6-second option, currently in beta with split testing available.
Reddit introduced a new 15-second video views advertising goal, expanding its existing 6-second views targeting option. The feature is in beta and allows brands to run split tests to evaluate performance against the original metric.
Google Ads is updating its business name policy to permit certain advertisers to use a business name that differs from their destination domain, subject to specific restrictions.
Microsoft Advertising made its optimization experiments feature generally available across Search, Shopping, Audience, and Performance Max campaigns.
Google Ads updated its destination policy to clarify that campaigns must have at least one asset group configured to avoid invalid final URL errors.
LiveRamp is integrating its RampID first-party audience data with ChatGPT Ads to give advertisers enhanced targeting and bidding capabilities.