Yext Acquires Flamel.ai to Add Localized Paid Ad Management for Franchise Brands
TLDR
Yext has acquired Flamel.ai, whose tools let franchisees opt in to approved offers and budgets across hundreds of ad accounts; no price was disclosed.
Yext has acquired Flamel.ai, a company whose tools let franchisees opt in to approved offers and budgets across hundreds of ad accounts, as PPC Land reports. The deal's price was not disclosed. The coverage raises the question of who controls local ad spend once franchisees can draw on centrally approved budgets.
How we got here: earlier coverage
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- Oct 26Mobile Ad Tech Firm Affle Plans to Sell Connected TV Ads on Performance Terms
Mobile ad tech holding company Affle wants to sell connected TV ads on outcome-based terms, similar to how app installs are bought.
- Oct 15Prebid outlines strategy to restructure ad auctions and reduce Google's control of SSP and ad server
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