Paid Media News by Eric Mandell

Mobile ad tech company Affle pushes performance-based selling approach into connected TV

By Paid Media NewsReported by Paid Media News
25
News

TLDR

Affle, a mobile ad tech holding company, is applying its performance-based app-install model to connected TV advertising.

Mobile ad tech holding company Affle is moving into connected TV advertising by adapting its traditional performance-driven app-install model to the living-room screen, according to Sameer Sondhi, the company's North American CEO and chief strategic investments officer. The company's strategy centers on ensuring advertisers can tie measurable outcomes to CTV spending, similar to the direct-response approach that has defined mobile advertising.

Topics:Paid Search & AdvertisingTools & Platforms
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