Prebid outlines strategy to restructure ad auctions and reduce Google's control of SSP and ad server

AdExchanger reports on tensions and debates at the Prebid Summit in New York, building on last year's controversy involving The Trade Desk and programmatic Transaction ID handling.

YouTube increased its reported lift figure for creator boost campaigns to 30% from a previously cited 20%, both based on the same underlying data.

Keen's data shows 89% of brands report positive ROI from out-of-home advertising, with adoption varying sharply by company size.

AdXact DSP and VIOOH announced a live integration enabling programmatic access to outdoor advertising screens across the US, EMEA, Latin America, and airports.