ChatGPT Ads Introduces Automated Bidding, Platform-Level Targeting, and View-Through Conversion Reporting
Reported by Eric Mandell
45
News
TLDR
ChatGPT Ads introduced automated bid optimization, cross-platform campaign targeting, and view-through conversion tracking while launching in Brazil and Mexico.
Search Engine Land reports that ChatGPT Ads rolled out three new campaign management features: a Maximize Results bid strategy that automates bid setting based on campaign goals, platform-level targeting controls letting advertisers choose iOS app, Android app, or web surfaces separately, and one-day view-through conversion attribution at multiple levels. The platform also expanded into Latin America and launched a WorkMagic integration to surface ChatGPT campaign performance alongside other advertising channels and feed conversion signals back through the Conversions API.
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