ChatGPT Ad CTR Topped 1% in Four Markets, but Fell Short in the U.S.
TLDR
Similarweb panel data shows ChatGPT ad click-through rates topped 1% in four markets but underperformed in the U.S.
According to Similarweb panel data analyzed by Search Engine Journal, ChatGPT ads achieved click-through rates exceeding 1% in four specific markets while falling short of that threshold in the United States. The report also tracked how frequently top ChatGPT advertisers rotated in and out of position.
