Eric Mandell — Paid Media News

ChatGPT Ad CTR Topped 1% in Four Markets, but Fell Short in the U.S.

Reported by Eric Mandell
35
News

TLDR

Similarweb panel data shows ChatGPT ad click-through rates topped 1% in four markets but underperformed in the U.S.

According to Similarweb panel data analyzed by Search Engine Journal, ChatGPT ads achieved click-through rates exceeding 1% in four specific markets while falling short of that threshold in the United States. The report also tracked how frequently top ChatGPT advertisers rotated in and out of position.

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