PubMatic cut its excess inventory fee 80% in April, according to page history
Reported by Paid Media News
28
News
TLDR
PubMatic reduced its excess inventory fee by 80% in April, while introducing new low-quality impression penalties for publishers.
PPC Land reports that ad-tech platform PubMatic cut its excess inventory fee 80% in April. The company also introduced a $0.02 CPM charge for publishers flagged with low-quality impressions—a rate 20 times higher than the reduced excess fee—as part of policy changes that took effect October 7.
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