Eric Mandell — Paid Media News

Pinterest Partners with Zillow to Enable Real Estate Ad Targeting by Buyer Segment

Reported by Eric Mandell
35
News

TLDR

Zillow can now target Pinterest users with real estate ads segmented by buyer type like first-time homebuyers and fixer-upper seekers.

Pinterest and Zillow have partnered to allow the real estate platform to target Pinterest app users with ads based on consumer segments including fixer-uppers and homebuyers, as reported by Social Media Today. The partnership expands Zillow's advertising capabilities on the social platform.

Topics:Paid Search & AdvertisingTools & Platforms
Was this useful?
Share

Related articles

35
News

Google Ads Relaxes Business Name Policy for Some Advertisers

Google Ads is updating its business name policy to permit certain advertisers to use a business name that differs from their destination domain, subject to specific restrictions.

Paid Search & Advertising
35
Product announcement

Microsoft Ads Optimization Experiments Now Available

Microsoft Advertising made its optimization experiments feature generally available across Search, Shopping, Audience, and Performance Max campaigns.

Paid Search & AdvertisingTools & Platforms
32
News

Google Ads Asset Group Required to Avoid URL Error

Google Ads updated its destination policy to clarify that campaigns must have at least one asset group configured to avoid invalid final URL errors.

Paid Search & AdvertisingTools & Platforms
35
News

LiveRamp Adds First-Party Audiences to ChatGPT Ads Platform

LiveRamp is integrating its RampID first-party audience data with ChatGPT Ads to give advertisers enhanced targeting and bidding capabilities.

Paid Search & AdvertisingTools & Platforms