Paid Media News by Eric Mandell

LinkedIn claims ABM budget growth after attribution rebuild

Reported by Paid Media News
25
NewsSpeculation

TLDR

LinkedIn published a case study claiming an Australian energy broker increased ABM budget allocation after rebuilding attribution tracking with third-party tools.

LinkedIn claims that Zembl, an Australian energy broker, achieved 3.2x more revenue influence from LinkedIn after rebuilding its attribution model with Factors.ai, resulting in an 82% increase in ABM budget allocation. No baseline metrics, measurement period, or deal volume are disclosed.

Topics:Paid Search & Advertising
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