Microsoft Advertising Publishes Conversions API Documentation for Server-Side Conversion Measurement
TLDR
Microsoft Advertising has published documentation for its Conversions API, a server-side measurement tool currently in beta that lets advertisers send conversion data directly to the platform rather than relying solely on browser tracking.
Microsoft Advertising has published new documentation for its Conversions API (CAPI), a server-side measurement solution in beta that allows advertisers to send conversion and customer interaction data directly from their systems to the platform. Per Search Engine Land, the tool supports online and offline events, improves conversion accuracy, and can be used alongside Universal Event Tracking rather than as a replacement. While the shift mirrors the broader advertising industry's move toward combined browser and server-side signals, CAPI remains in limited beta and requires technical resources to implement.