Eric Mandell — Paid Media News

Google Publishes New Guide for GBRAID Offline Conversion Tracking

Reported by Eric Mandell
35
News

TLDR

Google released a new support doc explaining how to set up offline conversion tracking using the privacy-preserving GBRAID URL parameter.

SERoundtable reports that Google has published a new help document in its Ads support area detailing how to configure offline conversions using GBRAID, a privacy-preserving identifier that measures ad performance without linking conversions to individual users. The parameter, which is case-sensitive, allows advertisers to gain better insight into campaign effectiveness and capture unaccounted click-based conversions to improve bidding models.

Topics:Paid Search & AdvertisingTools & Platforms
Was this useful?
Share

Related articles

35
News

Google Ads Relaxes Business Name Policy for Some Advertisers

Google Ads is updating its business name policy to permit certain advertisers to use a business name that differs from their destination domain, subject to specific restrictions.

Paid Search & Advertising
35
Product announcement

Microsoft Ads Optimization Experiments Now Available

Microsoft Advertising made its optimization experiments feature generally available across Search, Shopping, Audience, and Performance Max campaigns.

Paid Search & AdvertisingTools & Platforms
32
News

Google Ads Asset Group Required to Avoid URL Error

Google Ads updated its destination policy to clarify that campaigns must have at least one asset group configured to avoid invalid final URL errors.

Paid Search & AdvertisingTools & Platforms
35
News

LiveRamp Adds First-Party Audiences to ChatGPT Ads Platform

LiveRamp is integrating its RampID first-party audience data with ChatGPT Ads to give advertisers enhanced targeting and bidding capabilities.

Paid Search & AdvertisingTools & Platforms